brand creation - marketing - sales - public relations

Drinks Network is a full service wine marketing consultancy specialising in overcoming the challenges faced by boutique wineries

With a proven track record in the industry, the consultancy combines strong commercial understanding with a real passion for wine, offering quality and affordability through working in close association with an accomplished network of design, marketing, sales and PR specialists, engaged on a freelance basis.

Obtaining listings and distribution in key On-Trade and Off-Trade channels, the agency service is backed by a full PR strategy comprising tastings, promotions, roadshows, media relations, sponsorship, copywriting and editorial.

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what we do

We can offer fully integrated end-to-end campaigns and also bespoke key elements on a project-by-project basis:

• Market research and project definition
• Branding, NPD and name generation
• Brand development, range extension and repositioning
• Packaging, design, artwork and production
• Trade support collateral consumer marketing materials
• Advertising, POS and sponsorship
• Launches, roadshows, tastings and promotions
• Listings and distribution contracts (On/Off-Trade) PR activity, editorial and copywriting
• Onward brand support and development

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how we work

Seeking to really understand our clients’ business, philosophy, culture and objectives as a key first step

• operating as an extension of the clients’ own marketing and sales function
• creating individually tailored solutions for our clients
• being flexible and adaptable to our clients’ needs, preferred working styles and reporting processes
• pre-quoted, variances agreed ensuring no surprise invoices
• providing efficient and responsive account management

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distinct +

What really makes us stand out from the crowd

• Our first-class team has a wealth of experience in successful wine brand launches, range extensions and brand refreshes
• The latest technology means that the team can work from anywhere on-line, making us highly responsive, flexible and scalable according to individual project requirements
• We have developed key insights into consumer purchasing behaviour
• We understand clearly what makes a consumer pick a wine off the shelf, purchase it on that first occasion and the key motivators that might induce them to buy more next time ... crucially, we also understand the key criteria the trade buyers are looking for in their selection
• The team benefits from strong affiliations with the wine marketing press

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testimonials

Fran is an inspiration - full of energy and ideas. She's already made great inroads into the wine industry and her business is set to fly. Fran's infectious humour and engaging personality make her a delight to work with, and I'm proud to be part of her network.

Fran & her team are professional, efficient, on the ball, on budget & what's more, they deliver on time!

Fran is a natural networker, a great communicator and gives freely of her time and advice. Whether you need to know something about the drinks industry or you have a marketing conundrum, she'll set to finding the answer for you. We really appreciate everything you are doing for our business!

We've never seen PR coverage like it before - staggeringly comprehensive. The Drinks Network's approach is so refreshing - very much a can do attitude - the answer is yes, now what's the question?

My Board of Directors is thrilled with the quality of the creative work from the Drinks Network team. We have every confidence the brand will positively fly off the shelves!